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Kit subscriber stats and campaign attribution.

Kit integration coming later. Wire your Kit API secret in to surface subscriber counts and campaign performance.
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

Quick Project
Jump straight in — the matrix updates as you type.
Requirements (rows)

No requirements yet. Click + Add.

Concepts (columns)
Baseline Concept

No additional concepts yet. Click + Add.

Pugh Matrix Score each concept vs. datum: better (+), same (0), worse (−)

Add requirements and concepts above to see the matrix.

Make Better Design Decisions

A structured methodology for evaluating design concepts against real engineering requirements — objectively, systematically, and collaboratively.

Quick Project: All on one page analysis  |  Full Project: Structured complete workflow

The Controlled Convergence Workflow
1
Goal Statement
Define what you are trying to accomplish.
2
Stakeholders
Who is influenced by or affects the design.
3
Lifecycle Properties
Qualities that matter the most to your design.
4
Requirements
Capture specific and measurable needs and wants.
5
Weighting
Establish relative importance.
6
Scoring
Score each concept.
7
Pugh Matrix
Visualize concept rankings by requirements.
8
Tradespace
Explore tradeoffs visually across ility dimensions.
9
Convergence
Define your preferred solution.
Objective Evaluation
Eliminate gut-feel decisions. Score concepts against an agreed datum using a weighted matrix.
Iterative Convergence
Weak concepts are eliminated. Strong concepts are hybridized. The best design emerges.
Defensible Results
Export a full audit trail — requirements, scores, and matrix — ready to present to stakeholders.
Goal Statement
0 of 25 selected
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STU
Controlled Convergence Coach

AI Coaching Coming Soon...

0 selected
PRO
PRO
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

No requirements yet. Add your first one above.
Coverage by Ility
Coverage by Stakeholder
Req × Ilities
Req × Stakeholders
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

Assume that your team has achieved a perfect minimum viable product where every shall requirement is being met and none of your desirable requirements are being met. In this situation, if you had additional resources (time, money, or people), which of these would you spend your resources on?
vs
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

Add your first concept above. It will become the Datum — the baseline all other concepts are compared against.
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

Non-Weighted
Go to Scoring Concepts and add at least two concepts to build the matrix.
STU
STU
Controlled Convergence Coach

AI Coaching Coming Soon...

Which concept did you choose?
Why did you choose this concept?
Lessons Learned
What did you discover about your requirements that you didn't expect?
What concepts did you not explore that you wish you had?
What assumption going in turned out to be wrong?
What would you do differently next time?
Open Risks & Assumptions
What open risks or unvalidated assumptions remain with the chosen concept?
Next Steps
Tasks
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