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A collaborative environment for design teams to define requirements, align stakeholders, and select winning concepts. No spreadsheets required.

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See a Real Project in Action

Explore a complete concept selection study: 32 engineering requirements, 18 competing frame designs, and a structured path to the winning concept.

Engineer reviewing bike frame design on a laptop

Requirements

32 Requirements, All Stakeholder-Linked

Every requirement is tied to who cares about it and how much — so your scoring reflects real priorities, not just opinions.

Bike frame ideation and design sketches

Concept Evaluation

18 Competing Designs, One Framework

From carbon fiber layups to aluminum alloys — every concept scored against the same weighted criteria, side by side.

FEA simulation results for bike frame analysis

Pugh Matrix

Entering Data in the Matrix

Enter your info directly into the Pugh Matrix, not a spreadsheet — so decisions are driven by data, not gut feeling.

Hands-on bike frame prototype finishing work

Convergence

A Clear Winner Emerges

When the process is done, the best design wins on merit — and your team has the rationale to back it up.

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Free to start. Built to scale.

Start a full analysis right now — no account needed. Create a free account to save your work. Upgrade to Pro for more saved projects, collaboration, and exports.

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No credit card. Save your work, collaborate on shared projects, and run the full methodology.


  • 3 Quick Projects
  • 3 Full Projects
  • 3 collaborations (received)
  • 5 custom lifecycle properties
  • 5 custom stakeholders
  • Full Pugh matrix access
  • Full weighting methods
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Pro
Free During Beta

Month-to-month flexibility


Same Pro features as the annual plan — choose when and how to scale.

Free while in beta testing program

Built on Stuart Pugh's Total Design — Now in a Single Workflow

Designed to power the front end of your stage-gate process. Built on decades of design thinking and systems engineering practice — using only the most efficient tools that actually work — now in a single frictionless workflow.

Stakeholder Library

Click stakeholder cards to add them to your project — built for cross-functional teams where every requirement needs an owner. Optional — enter actual names and contact information to stakeholder cards.

Requirement Templates

Start with Voice of Customer inputs and draft requirements in seconds with pre-formatted templates that enforce good structure. Every requirement traces back to its stakeholder — full bidirectional traceability, built in. Instantly track coverage of your requirements across stakeholders and system qualities.

Concept Scoring

Set your minimum viable product threshold and know instantly when a concept clears the bar. Score concepts against your datum with a streamlined Pugh matrix interface. Advanced scoring and tracking tell your team when to shift from competitive benchmarking to ideation and hybridization.

Gate Review Export

Arrive at your next gate review ready to present. Automated export generates a full audit trail — project goal, stakeholders, requirements, scores, concepts, and matrix — ready to share.

Did We Mention It is Free?
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